Being ALTernative, is presenting a unique collective work of art in the lobby of the hotel
What was the idea?
To create an original mural designed specifically for the hotel lobby with the help of a photo contest held on Instagram. The mural is a tribute to the creativity and design of the 2.0 era....
How did it work?
For two weeks, more than 80 000 images, inspired by daily colour themes, were submitted by participants from around the world.
The final montage… well not that final!
Made up of thousands of Instagram photos, the mural also includes LCD screens. The screens display photos from the contest, as well as photos submitted by hotel guests. As a result the work of art is constantly evolving.
You can contribute to ALTEXPO
Share your ALTernative experience: submit your favourite Instagram photo with the tag #ALTEXPO, you’ll be able to see it appear in real time in the mural!
Want to see more?